You can't market truth in a lie factory.
The gap between digital and reality is now an unmanageable chasm. If it's online, there's a very real chance it's not real. And that changes everything.
Nick Richtsmeier
You'll like me better up close.
Edition 133 — OR — The ongoing struggle to care about what matters
Central to my work—across strategic growth for ventures, leadership coaching, mentorship, writing and everything in the cracks and crevices—is a question: what's worth caring about? Where should the damns be given now?
This question comes
The peace terms between execs and marketing
Marketing makes markets, or it's a game we play with websites, words, and pretty pictures. The language and values gap between most marketers and executive suites is real, and we're long overdue to sign the ceasefire and find common ground.
"Adopt or die."
"Inevitable" is not neutral. It’s ideological. It’s permissioned, a gate made and kept for those who will step in line and pay the long-gestating price of simply going with the flow. And it’s one of the most effective tools of marketing ever invented.
25 Tantilizing Truths about Doing Business in the 21st Century (So Far)
The biggest challenge you face is understanding your current position and the assumptions you're making. Orientation is everything.
How to design your own demise + midyear book recs
Even if you don't care about Elon, Tesla, or X, Ms. Yaccarino's exit from X is a Rorschach test for all of our leadership. Anyone who is trying to build in this post-trust system will find something of themselves in this story, and some of it might not feel so good.
First Date Marriage Proposals
Most firms are so accustomed to getting married out of the gate that they're still shocked when customers aren't interested in the proposal. You have to fundamentally alter the sales process if you want to make it to the altar.