How to Escape a Venomous Web
Everything you're spending time, energy, attention, or money on on the Internet should be driven by specific boundaries. It's to stop being Silicon Valley's lunch.
Nick Richtsmeier
Stop Educating Your Prospects
The initial dream of the internet was a sharing of information. Too bad that's over. This essay is about eating my own cooking, serving it to you, and doing what's necessary now.
We make zombies here.
We’ve built a system that rewards surface-level performance and punishes depth, propping up dead companies with borrowed time and fake metrics. If you want to make something alive, you have to risk being real.
Less Marketing, Less Tech
Marketing as we know it is collapsing—platforms like Google and Meta have outgrown their need for us, their bots ending the game of traffic. We must shift our focus, resist algorithm-driven inauthenticity by showing up as our real, human selves.
The New Leadership School
Edition 122: The requirements for turning leaders into more leaders
Not much keeps me up at night. Other than chronic pain, that is. Living with chronic illness is a really fun time, but that's a newsletter for a different day. One of the side benefits of living with
How Founders Beat Uncertainty
Right now, a lot of businesses are operating from a place of contraction. Taking what they can from a shrinking pie. But the winners? The ones who will make it through this moment and thrive? They’re not focused on getting a bigger slice—they’re focused on making a bigger pie
The only two things I require of a leader
All growth is change, and that starts with the leader, but it's gonna require more of you than ever before. Before we start a growth project, I test leaders on two things, and literally nothing else really matters after that.