Mapping Distrust
Your success depends on trust. And we are in a post-trust society. The post-trust society snuck up on us slowly and is now urgently here. Wherever the business of trust is in play, pivots will be required.
Nick Richtsmeier
The Good List 2024
FWD 114: Things I loved in the year that was
One of the things you loved--most viewed, most commented, most shared, etc.--was the series of posts over the last six weeks framing the fundamental change in the marketing/media landscape, where we are and what happens next. One friend
2025: Love is for the ones who love the work
Leading in 2025 will be the product of passion, of vulnerability, of joy. It will belong to those who still believe in something worth making. Growth is a required feature of 2025. This is where we think you'll find it.
Weaponized nostalgia: Four things I finally learned in 2024
The fundamental culture that produces reliable business growth has dramatically changed. And it means we've got to learn lessons we've been avoiding for years. These were my hard lessons in 2024.
Better boats in a bigger storm -OR- what 2024 taught us about trust
The fantasy that you could just podcast-SEO-blog-social media your way to a community of happy customers has ended. But the storm is just beginning.
🧐 You can have whatever internet you want, just not that one
The internet's platforms are either fading into the background, only to be used for AI fodder or being designed to create echo chambers.
Your future customers are cozy in their custom digital spaces, designed to keep you, your podcast, social media posts, and ads out. So time for a Plan B.
The apocalypse collapse
You have permission to stop doing it the way it's been done. To stop selling with all of the bad habits of the last decade. You can invite your prospects back into their aspirations, their best beliefs about themselves, and all the possibilities that make them Americans.