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Nick Richtsmeier

The only two things I require of a leader

The only two things I require of a leader

All growth is change, and that starts with the leader, but it's gonna require more of you than ever before. Before we start a growth project, I test leaders on two things, and literally nothing else really matters after that.

It's not you. It's the *gestures broadly* this 👉

It's not you. It's the gestures broadly this 👉

This polarization and degradation of trust at scale is incontrovertible and organizations that ignore its effects on how buyers buy and clients trust do so at their peril. Leaders say, "We don't know what happened. We used to have no problem getting new clients, now... if we're honest..."

You have to choose

You have to choose

Leaders imagine deep impact while running a business on "wide" actions. Margins are consumed. Prospects are confused. You can't be both broad and deep without spending ungodly amounts of usually someone else's money. It's time to decide.

Gratitude is magic

Gratitude is magic

2025 Week 5: Headlines, Hubris, and Happy Places 💡Upcoming Opportunity: If there is one place where firms need to check their ties to the status quo its in content strategy. I'm laying out my rules for content and answering all your related questions in our second online forum

What's the best advice you gave this week?

What's the best advice you gave this week?

Most founders/CEOs convince themselves that if not for them, the entire growth enterprise would collapse into itself, but the truth is, the executive suite is the primary reason why content operations fail and why brands underperform. Good news is, they can fix it.

Finding your client in a house of mirrors

Finding your client in a house of mirrors

The Internet is shattered, leaving nearly every adult human dangerously dependent on accessing what to buy, where to buy it, what to think, and who to trust, through portals with no allegiance to truth or value, only to the highest bidder.

Mapping Distrust

Mapping Distrust

Your success depends on trust. And we are in a post-trust society. The post-trust society snuck up on us slowly and is now urgently here. Wherever the business of trust is in play, pivots will be required.