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Nick Richtsmeier

Less Marketing, Less Tech

Less Marketing, Less Tech

Marketing as we know it is collapsing—platforms like Google and Meta have outgrown their need for us, their bots ending the game of traffic. We must shift our focus, resist algorithm-driven inauthenticity by showing up as our real, human selves.

The New Leadership School

The New Leadership School

Edition 122: The requirements for turning leaders into more leaders Not much keeps me up at night. Other than chronic pain, that is. Living with chronic illness is a really fun time, but that's a newsletter for a different day. One of the side benefits of living with

How Founders Beat Uncertainty

How Founders Beat Uncertainty

Right now, a lot of businesses are operating from a place of contraction. Taking what they can from a shrinking pie. But the winners? The ones who will make it through this moment and thrive? They’re not focused on getting a bigger slice—they’re focused on making a bigger pie

The only two things I require of a leader

The only two things I require of a leader

All growth is change, and that starts with the leader, but it's gonna require more of you than ever before. Before we start a growth project, I test leaders on two things, and literally nothing else really matters after that.

It's not you. It's the *gestures broadly* this 👉

It's not you. It's the gestures broadly this 👉

This polarization and degradation of trust at scale is incontrovertible and organizations that ignore its effects on how buyers buy and clients trust do so at their peril. Leaders say, "We don't know what happened. We used to have no problem getting new clients, now... if we're honest..."

You have to choose

You have to choose

Leaders imagine deep impact while running a business on "wide" actions. Margins are consumed. Prospects are confused. You can't be both broad and deep without spending ungodly amounts of usually someone else's money. It's time to decide.

Gratitude is magic

Gratitude is magic

2025 Week 5: Headlines, Hubris, and Happy Places 💡Upcoming Opportunity: If there is one place where firms need to check their ties to the status quo its in content strategy. I'm laying out my rules for content and answering all your related questions in our second online forum