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In this week's FWD, we look at "Who benefits from the chaos?" We live in a time when chaos is a primary tool in driving ventures forward. How do you benefit when the swirling chips of the game are constantly leveraged against ventures like yours?

In the internet era, little care is shown to putting your brand in the wrong place. In this week's FWD, brands are willing to throw billions of dollars at platforms that users themselves wish didn't exist, and the most popular growth engine in finance tends to produce the most unhappy clients.

The AI Sludge running down the mountain is immense, and sure to overwhelm the current web's already-feebled ability to act in trust. And yet, there are signposts of a new internet rising and with it new generations who are on to the game being played.