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The internet's platforms are either fading into the background, only to be used for AI fodder or being designed to create echo chambers. Your future customers are cozy in their custom digital spaces, designed to keep you, your podcast, social media posts, and ads out. So time for a Plan B.

You have permission to stop doing it the way it's been done. To stop selling with all of the bad habits of the last decade. You can invite your prospects back into their aspirations, their best beliefs about themselves, and all the possibilities that make them Americans.