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How to trust Gen Z and selling through a storm

How to trust Gen Z and selling through a storm

In the internet era, little care is shown to putting your brand in the wrong place. In this week's FWD, brands are willing to throw billions of dollars at platforms that users themselves wish didn't exist, and the most popular growth engine in finance tends to produce the most unhappy clients.

Wealth managers: Segment... or die.

Wealth managers: Segment... or die.

There is no growth plan for wealth managers without properly built segmentation. You can't create content that matters. You can't show differentiated value to new prospects. You can't provide legendary service. And, in all likelihood, you're on the path to obscurity.

Too early to celebrate?

Too early to celebrate?

The AI Sludge running down the mountain is immense, and sure to overwhelm the current web's already-feebled ability to act in trust. And yet, there are signposts of a new internet rising and with it new generations who are on to the game being played.

Hidden growth killers

Hidden growth killers

Growth killers hide in plain sight. They are often treated as cultural quirks. And in many cases when I’ve challenged about them, the leaders treat them as isolated problems or communication breakdowns, not systemic issues. Willful blindness feels good, but it doesn’t make growth.

Do Not Recommend

Do Not Recommend

We've let the internet decide how we decide on nearly everything for two decades now. It's not working for consumers, and it's not working for your business. Here's what happens next.

Organic growth fails on purpose

Organic growth fails on purpose

There are only two business plans left for growing RIAs: Build to Sell or Build to Buy. And for all the firms not doing either, they are counting on running out a clock that is moving faster than even the most cash-sheltered RIAs can imagine.

Planting seeds of discontent

Planting seeds of discontent

You cannot critique something well unless you love it. Once something is in your veins, like marketing and finance and education and the internet are in mine, passion for the possible feeds a holy discontent. One worth fighting for.