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The Web-ending whimper

The Web-ending whimper

Doing business on the Internet used to be fun… and profitable. But in the last six months, the Internet's four foundational promises have been permanently broken. Now, ventures like yours have to pivot to a very different future.

Chaos is a ladder.

Chaos is a ladder.

In this week's FWD, we look at "Who benefits from the chaos?" We live in a time when chaos is a primary tool in driving ventures forward. How do you benefit when the swirling chips of the game are constantly leveraged against ventures like yours?

Segment... or die.

Segment... or die.

There is no growth plan for consultative ventures without properly built segmentation. You can't create content that matters. You can't show differentiated value to new prospects. You can't provide legendary service. And, in all likelihood, you're on the path to obscurity.

How to trust Gen Z and selling through a storm

How to trust Gen Z and selling through a storm

In the internet era, little care is shown to putting your brand in the wrong place. In this week's FWD, brands are willing to throw billions of dollars at platforms that users themselves wish didn't exist, and the most popular growth engine in finance tends to produce the most unhappy clients.

Wealth managers: Segment... or die.

Wealth managers: Segment... or die.

There is no growth plan for wealth managers without properly built segmentation. You can't create content that matters. You can't show differentiated value to new prospects. You can't provide legendary service. And, in all likelihood, you're on the path to obscurity.

Too early to celebrate?

Too early to celebrate?

The AI Sludge running down the mountain is immense, and sure to overwhelm the current web's already-feebled ability to act in trust. And yet, there are signposts of a new internet rising and with it new generations who are on to the game being played.

Hidden growth killers

Hidden growth killers

Growth killers hide in plain sight. They are often treated as cultural quirks. And in many cases when I’ve challenged about them, the leaders treat them as isolated problems or communication breakdowns, not systemic issues. Willful blindness feels good, but it doesn’t make growth.