The Mass Decline of Digital Marketing and What It's Gonna Cost

Podcast: Episode 116

In this last episode in the Working/Broken style format, Brad and Nick dive into what marketing has become now that we live in a post-trust, post-algorithm, post-authenticity world. They’re not interested in tactics—they’re interested in how the deep cultural forces reshaping trust, commerce, and identity are scrambling what it even means to “market” something.

Together they explore:

• Why traditional marketing frameworks no longer apply
• How the best marketing today isn’t marketing at all—it’s signal
• What happens when attention becomes too expensive for most businesses to buy
• Why people aren’t buying messages—they’re buying alignment
• How real resonance begins when you quit trying to prove and start trying to be

This is a powerful conversation for anyone who senses that our current approach to audience, storytelling, and persuasion has gone stale—but hasn’t quite found language for what’s next.

As always, the episode lives up to the Working/Broken premise: challenging listeners who followed the rules of the game, only to discover the game changed mid-play.

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Do you have a business topic you'd like us to evaluate to determine if it's working or not? Have a question about the episode? You can email us at podcast@culturecraft.com.