You can't market truth in a lie factory.
The gap between digital and reality is now an unmanageable chasm. If it's online, there's a very real chance it's not real. And that changes everything.
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How Founders Beat Uncertainty
Right now, a lot of businesses are operating from a place of contraction. Taking what they can from a shrinking pie. But the winners? The ones who will make it through this moment and thrive? They’re not focused on getting a bigger slice—they’re focused on making a bigger pie
Zuck's perfect fit, Ursula steals voices, and The Obvious Answers Factory™️™️™️
I briefly considered joining the ranks of firms that collect fees for not thinking about you at all. And that was something I couldn't do.
Why not theft?, "very demure," and the glorious rise of the midmarket
FWD 106: this week we hit all the accelerants out of summer, the power of slang, and why midmarkets and humility are back in fashion
The times they are a-changin'
Olympics fever changes the national mood (and the strategy for brands) and why you must only lead what you love
The questions RIAs are asking about marketing this year
The industry is at an inflection point where nearly all growth efforts are about to be subsumed in the attention-consuming fire of M&A. The only way for firms to control their own destiny is to control their growth strategy, and to do that, you've got to ask better questions.
A market crash tells us who we are (and other uncomfortable truths...)
The economy is in the Find Out stage of the classic F*** Around and Find Out narrative generated by Silicon Valley. But you don't have to participate.