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Don't Click Me

Don't Click Me

Lead-chasing through the old internet click maze is the greatest negative transfer of value from mid-market businesses to Silicon Valley ever conceived. It is a virus keeping businesses in the thralls of a long-lost fantasy. And you don't have to do it anymore.

How everything gets better

How everything gets better

Changing our minds is an essential feature of commerce. If people can't retain the agency, then only very powerful actors with very deep pockets get to decide for everyone else. The good news? The future outlook on getting our minds back looks pretty good.

So what do you do now?

So what do you do now?

As the Open Web closes, an era of trust shortcuts and workarounds closes with it. And now you must begin on a new era of Trust-Made Growth™️ in a post-trust world. Here are seven jumpstarts. You can't and shouldn't do them all. But you can do one. Let's dive in.

The Web-ending whimper

The Web-ending whimper

Doing business on the Internet used to be fun… and profitable. But in the last six months, the Internet's four foundational promises have been permanently broken. Now, ventures like yours have to pivot to a very different future.

Chaos is a ladder.

Chaos is a ladder.

In this week's FWD, we look at "Who benefits from the chaos?" We live in a time when chaos is a primary tool in driving ventures forward. How do you benefit when the swirling chips of the game are constantly leveraged against ventures like yours?

Segment... or die.

Segment... or die.

There is no growth plan for consultative ventures without properly built segmentation. You can't create content that matters. You can't show differentiated value to new prospects. You can't provide legendary service. And, in all likelihood, you're on the path to obscurity.

How to trust Gen Z and selling through a storm

How to trust Gen Z and selling through a storm

In the internet era, little care is shown to putting your brand in the wrong place. In this week's FWD, brands are willing to throw billions of dollars at platforms that users themselves wish didn't exist, and the most popular growth engine in finance tends to produce the most unhappy clients.