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Culture

Culture

Ideas have consequences. Our culture insights are drawn by founder, Nick Richtsmeier from our direct engagement, researching, and advisory business where leadership and culture make trust. Through our work thinking about the business of trust-made growth across institutions, we offer weekly insights on for ventures across the growth spectrum.

The New Leadership School

The New Leadership School

Edition 122: The requirements for turning leaders into more leaders Not much keeps me up at night. Other than chronic pain, that is. Living with chronic illness is a really fun time, but that's a newsletter for a different day. One of the side benefits of living with

How Founders Beat Uncertainty

How Founders Beat Uncertainty

Right now, a lot of businesses are operating from a place of contraction. Taking what they can from a shrinking pie. But the winners? The ones who will make it through this moment and thrive? They’re not focused on getting a bigger slice—they’re focused on making a bigger pie

The only two things I require of a leader

The only two things I require of a leader

All growth is change, and that starts with the leader, but it's gonna require more of you than ever before. Before we start a growth project, I test leaders on two things, and literally nothing else really matters after that.

It's not you. It's the *gestures broadly* this 👉

It's not you. It's the gestures broadly this 👉

This polarization and degradation of trust at scale is incontrovertible and organizations that ignore its effects on how buyers buy and clients trust do so at their peril. Leaders say, "We don't know what happened. We used to have no problem getting new clients, now... if we're honest..."

You have to choose

You have to choose

Leaders imagine deep impact while running a business on "wide" actions. Margins are consumed. Prospects are confused. You can't be both broad and deep without spending ungodly amounts of usually someone else's money. It's time to decide.

What's the best advice you gave this week?

What's the best advice you gave this week?

Most founders/CEOs convince themselves that if not for them, the entire growth enterprise would collapse into itself, but the truth is, the executive suite is the primary reason why content operations fail and why brands underperform. Good news is, they can fix it.

Finding your client in a house of mirrors

Finding your client in a house of mirrors

The Internet is shattered, leaving nearly every adult human dangerously dependent on accessing what to buy, where to buy it, what to think, and who to trust, through portals with no allegiance to truth or value, only to the highest bidder.