Why not theft?, "very demure," and the glorious rise of the midmarket
FWD 106: this week we hit all the accelerants out of summer, the power of slang, and why midmarkets and humility are back in fashion
The times they are a-changin'
Olympics fever changes the national mood (and the strategy for brands) and why you must only lead what you love
Who wants this to fail?
Growth is change. And everyone of us has reasons to fight change. The magic of growing your venture is knowing in advance where the fight is, and how to care for people through the process.
Don't Click Me
Lead-chasing through the old internet click maze is the greatest negative transfer of value from mid-market businesses to Silicon Valley ever conceived. It is a virus keeping businesses in the thralls of a long-lost fantasy.
And you don't have to do it anymore.
How everything gets better
Changing our minds is an essential feature of commerce. If people can't retain the agency, then only very powerful actors with very deep pockets get to decide for everyone else.
The good news? The future outlook on getting our minds back looks pretty good.
So what do you do now?
As the Open Web closes, an era of trust shortcuts and workarounds closes with it. And now you must begin on a new era of Trust-Made Growth™️ in a post-trust world. Here are seven jumpstarts. You can't and shouldn't do them all. But you can do one. Let's dive in.
Chaos is a ladder.
In this week's FWD, we look at "Who benefits from the chaos?" We live in a time when chaos is a primary tool in driving ventures forward.
How do you benefit when the swirling chips of the game are constantly leveraged against ventures like yours?