Who wants this to fail?
Growth is change. And everyone of us has reasons to fight change. The magic of growing your venture is knowing in advance where the fight is, and how to care for people through the process.
Don't Click Me
Lead-chasing through the old internet click maze is the greatest negative transfer of value from mid-market businesses to Silicon Valley ever conceived. It is a virus keeping businesses in the thralls of a long-lost fantasy.
And you don't have to do it anymore.
How everything gets better
Changing our minds is an essential feature of commerce. If people can't retain the agency, then only very powerful actors with very deep pockets get to decide for everyone else.
The good news? The future outlook on getting our minds back looks pretty good.
So what do you do now?
As the Open Web closes, an era of trust shortcuts and workarounds closes with it. And now you must begin on a new era of Trust-Made Growth™️ in a post-trust world. Here are seven jumpstarts. You can't and shouldn't do them all. But you can do one. Let's dive in.
Chaos is a ladder.
In this week's FWD, we look at "Who benefits from the chaos?" We live in a time when chaos is a primary tool in driving ventures forward.
How do you benefit when the swirling chips of the game are constantly leveraged against ventures like yours?
How to trust Gen Z and selling through a storm
In the internet era, little care is shown to putting your brand in the wrong place. In this week's FWD, brands are willing to throw billions of dollars at platforms that users themselves wish didn't exist, and the most popular growth engine in finance tends to produce the most unhappy clients.
Too early to celebrate?
The AI Sludge running down the mountain is immense, and sure to overwhelm the current web's already-feebled ability to act in trust.
And yet, there are signposts of a new internet rising and with it new generations who are on to the game being played.