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Leadership

Hope IS a Strategy

Hope IS a Strategy

Right now, a lot of businesses are operating from a place of contraction. Taking what they can from a shrinking pie. But the winners? The ones who will make it through this moment and thrive? They’re not focused on getting a bigger slice—they’re focused on making a bigger pie

The only two things I require of a leader

The only two things I require of a leader

Catalytic leadership is the one requirement for any meaningful change. And growth is always change.

It's not you. It's the *gestures broadly* this 👉

It's not you. It's the gestures broadly this 👉

This polarization and degradation of trust at scale is incontrovertible and organizations that ignore its effects on how buyers buy and clients trust do so at their peril. Leaders say, "We don't know what happened. We used to have no problem getting new clients, now... if we're honest..."

You have to choose

You have to choose

Leaders imagine deep impact while running a business on "wide" actions. Margins are consumed. Prospects are confused. You can't be both broad and deep without spending ungodly amounts of usually someone else's money. It's time to decide.

Finding your client in a house of mirrors

Finding your client in a house of mirrors

The Internet is shattered, leaving nearly every adult human dangerously dependent on accessing what to buy, where to buy it, what to think, and who to trust, through portals with no allegiance to truth or value, only to the highest bidder.

Mapping Distrust

Mapping Distrust

Your success depends on trust. And we are in a post-trust society. The post-trust society snuck up on us slowly and is now urgently here. Wherever the business of trust is in play, pivots will be required.

Postponing your potential.

Postponing your potential.

Leaders under-index the impact of their own decisions while over-indexing the impact of national or global headlines. So while your category is on its heels (trust us, it is), it's time to get aggressive.