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Leadership

Finding your client in a house of mirrors

Finding your client in a house of mirrors

The Internet is shattered, leaving nearly every adult human dangerously dependent on accessing what to buy, where to buy it, what to think, and who to trust, through portals with no allegiance to truth or value, only to the highest bidder.

Mapping Distrust

Mapping Distrust

Your success depends on trust. And we are in a post-trust society. The post-trust society snuck up on us slowly and is now urgently here. Wherever the business of trust is in play, pivots will be required.

Postponing your potential.

Postponing your potential.

Leaders under-index the impact of their own decisions while over-indexing the impact of national or global headlines. So while your category is on its heels (trust us, it is), it's time to get aggressive.

Why not theft?, "very demure," and the glorious rise of the midmarket

Why not theft?, "very demure," and the glorious rise of the midmarket

FWD 106: this week we hit all the accelerants out of summer, the power of slang, and why midmarkets and humility are back in fashion

The times they are a-changin'

The times they are a-changin'

Olympics fever changes the national mood (and the strategy for brands) and why you must only lead what you love

A market crash tells us who we are (and other uncomfortable truths...)

A market crash tells us who we are (and other uncomfortable truths...)

The economy is in the Find Out stage of the classic F*** Around and Find Out narrative generated by Silicon Valley. But you don't have to participate.

Don't Click Me

Don't Click Me

Lead-chasing through the old internet click maze is the greatest negative transfer of value from mid-market businesses to Silicon Valley ever conceived. It is a virus keeping businesses in the thralls of a long-lost fantasy. And you don't have to do it anymore.