Why not theft?, "very demure," and the glorious rise of the midmarket
FWD 106: this week we hit all the accelerants out of summer, the power of slang, and why midmarkets and humility are back in fashion
Leadership
The times they are a-changin'
Olympics fever changes the national mood (and the strategy for brands) and why you must only lead what you love
A market crash tells us who we are (and other uncomfortable truths...)
The economy is in the Find Out stage of the classic F*** Around and Find Out narrative generated by Silicon Valley. But you don't have to participate.
Don't Click Me
Lead-chasing through the old internet click maze is the greatest negative transfer of value from mid-market businesses to Silicon Valley ever conceived. It is a virus keeping businesses in the thralls of a long-lost fantasy.
And you don't have to do it anymore.
So what do you do now?
As the Open Web closes, an era of trust shortcuts and workarounds closes with it. And now you must begin on a new era of Trust-Made Growth™️ in a post-trust world. Here are seven jumpstarts. You can't and shouldn't do them all. But you can do one. Let's dive in.
Do Not Recommend
We've let the internet decide how we decide on nearly everything for two decades now. It's not working for consumers, and it's not working for your business. Here's what happens next.
Communication is not the goal
Some combination of the internet's meltdown, media failures, and falling reading skills are killing communication. It's time to reset your sights: communication is not the goal, understanding is.