A market crash tells us who we are (and other uncomfortable truths...)
The economy is in the Find Out stage of the classic F*** Around and Find Out narrative generated by Silicon Valley. But you don't have to participate.
Leadership
Don't Click Me
Lead-chasing through the old internet click maze is the greatest negative transfer of value from mid-market businesses to Silicon Valley ever conceived. It is a virus keeping businesses in the thralls of a long-lost fantasy.
And you don't have to do it anymore.
So what do you do now?
As the Open Web closes, an era of trust shortcuts and workarounds closes with it. And now you must begin on a new era of Trust-Made Growth™️ in a post-trust world. Here are seven jumpstarts. You can't and shouldn't do them all. But you can do one. Let's dive in.
Do Not Recommend
We've let the internet decide how we decide on nearly everything for two decades now. It's not working for consumers, and it's not working for your business. Here's what happens next.
Communication is not the goal
Some combination of the internet's meltdown, media failures, and falling reading skills are killing communication. It's time to reset your sights: communication is not the goal, understanding is.
Formula for a failed leadership transition
Leadership transitions are one of the most dramatic that any organization undertakes, and they fail up to 70% of the time. Successors make one of three critical entry errors. A cultural crisis is on the horizon if these three are in play.
Five things CEOs do to undermine marketing
CEOs and their peers in the C-suite want marketing to do more and do better. Likewise, marketers want to see their work valued and work within their zone of strength. But all too often the Clash between executive culture and marketing culture enflames tension and frustration, dampening results.