Communication is not the goal
Some combination of the internet's meltdown, media failures, and falling reading skills are killing communication. It's time to reset your sights: communication is not the goal, understanding is.
Leadership
Formula for a failed leadership transition
Leadership transitions are one of the most dramatic that any organization undertakes, and they fail up to 70% of the time. Successors make one of three critical entry errors. A cultural crisis is on the horizon if these three are in play.
Five things CEOs do to undermine marketing
CEOs and their peers in the C-suite want marketing to do more and do better. Likewise, marketers want to see their work valued and work within their zone of strength. But all too often the Clash between executive culture and marketing culture enflames tension and frustration, dampening results.