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Leadership

So what do you do now?

So what do you do now?

As the Open Web closes, an era of trust shortcuts and workarounds closes with it. And now you must begin on a new era of Trust-Made Growth™️ in a post-trust world. Here are seven jumpstarts. You can't and shouldn't do them all. But you can do one. Let's dive in.

Do Not Recommend

Do Not Recommend

We've let the internet decide how we decide on nearly everything for two decades now. It's not working for consumers, and it's not working for your business. Here's what happens next.

Communication is not the goal

Communication is not the goal

Some combination of the internet's meltdown, media failures, and falling reading skills are killing communication. It's time to reset your sights: communication is not the goal, understanding is.

Formula for a failed leadership transition

Formula for a failed leadership transition

Leadership transitions are one of the most dramatic that any organization undertakes, and they fail up to 70% of the time. Successors make one of three critical entry errors. A cultural crisis is on the horizon if these three are in play.

Five things CEOs do to undermine marketing

Five things CEOs do to undermine marketing

CEOs and their peers in the C-suite want marketing to do more and do better. Likewise, marketers want to see their work valued and work within their zone of strength. But all too often the Clash between executive culture and marketing culture enflames tension and frustration, dampening results.