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Marketing

The category design and design-thinking has driven the growth charts of the 21st century. By contrast, the work of "marketing" spent much of that time relegated to chasing data around the internet. No longer. By re-infusing insight, culture, design, and creative into a central engine for growth, ventures can once again find their way through the sea of sameness.

The peace terms between execs and marketing

The peace terms between execs and marketing

Marketing makes markets, or it's a game we play with websites, words, and pretty pictures. The language and values gap between most marketers and executive suites is real, and we're long overdue to sign the ceasefire and find common ground.

25 Tantilizing Truths about Doing Business in the 21st Century (So Far)

25 Tantilizing Truths about Doing Business in the 21st Century (So Far)

The biggest challenge you face is understanding your current position and the assumptions you're making. Orientation is everything.

How to Escape a Venomous Web

How to Escape a Venomous Web

Everything you're spending time, energy, attention, or money on on the Internet should be driven by specific boundaries. It's to stop being Silicon Valley's lunch.

Stop Educating Your Prospects

Stop Educating Your Prospects

The initial dream of the internet was a sharing of information. Too bad that's over. This essay is about eating my own cooking, serving it to you, and doing what's necessary now.

We make zombies here.

We make zombies here.

We’ve built a system that rewards surface-level performance and punishes depth, propping up dead companies with borrowed time and fake metrics. If you want to make something alive, you have to risk being real.

Less Marketing, Less Tech

Less Marketing, Less Tech

Marketing as we know it is collapsing—platforms like Google and Meta have outgrown their need for us, their bots ending the game of traffic. We must shift our focus, resist algorithm-driven inauthenticity by showing up as our real, human selves.

It's not you. It's the *gestures broadly* this 👉

It's not you. It's the gestures broadly this 👉

This polarization and degradation of trust at scale is incontrovertible and organizations that ignore its effects on how buyers buy and clients trust do so at their peril. Leaders say, "We don't know what happened. We used to have no problem getting new clients, now... if we're honest..."