You can't market truth in a lie factory.
The gap between digital and reality is now an unmanageable chasm. If it's online, there's a very real chance it's not real. And that changes everything.
Marketing
The category design and design-thinking has driven the growth charts of the 21st century. By contrast, the work of "marketing" spent much of that time relegated to chasing data around the internet. No longer. By re-infusing insight, culture, design, and creative into a central engine for growth, ventures can once again find their way through the sea of sameness.
The peace terms between execs and marketing
Marketing makes markets, or it's a game we play with websites, words, and pretty pictures. The language and values gap between most marketers and executive suites is real, and we're long overdue to sign the ceasefire and find common ground.
25 Tantilizing Truths about Doing Business in the 21st Century (So Far)
The biggest challenge you face is understanding your current position and the assumptions you're making. Orientation is everything.
How to Escape a Venomous Web
Everything you're spending time, energy, attention, or money on on the Internet should be driven by specific boundaries. It's to stop being Silicon Valley's lunch.
Stop Educating Your Prospects
The initial dream of the internet was a sharing of information. Too bad that's over. This essay is about eating my own cooking, serving it to you, and doing what's necessary now.
We make zombies here.
We’ve built a system that rewards surface-level performance and punishes depth, propping up dead companies with borrowed time and fake metrics. If you want to make something alive, you have to risk being real.
Less Marketing, Less Tech
Marketing as we know it is collapsing—platforms like Google and Meta have outgrown their need for us, their bots ending the game of traffic. We must shift our focus, resist algorithm-driven inauthenticity by showing up as our real, human selves.