Sign in Subscribe

Marketing

The category design and design-thinking has driven the growth charts of the 21st century. By contrast, the work of "marketing" spent much of that time relegated to chasing data around the internet. No longer. By re-infusing insight, culture, design, and creative into a central engine for growth, ventures can once again find their way through the sea of sameness.

🧐 You can have whatever internet you want, just not that one

🧐 You can have whatever internet you want, just not that one

The internet's platforms are either fading into the background, only to be used for AI fodder or being designed to create echo chambers. Your future customers are cozy in their custom digital spaces, designed to keep you, your podcast, social media posts, and ads out. So time for a Plan B.

The apocalypse collapse

The apocalypse collapse

You have permission to stop doing it the way it's been done. To stop selling with all of the bad habits of the last decade. You can invite your prospects back into their aspirations, their best beliefs about themselves, and all the possibilities that make them Americans.

Postponing your potential.

Postponing your potential.

Leaders under-index the impact of their own decisions while over-indexing the impact of national or global headlines. So while your category is on its heels (trust us, it is), it's time to get aggressive.

Who wants this to fail?

Who wants this to fail?

Growth is change. And everyone of us has reasons to fight change. The magic of growing your venture is knowing in advance where the fight is, and how to care for people through the process.

Don't Click Me

Don't Click Me

Lead-chasing through the old internet click maze is the greatest negative transfer of value from mid-market businesses to Silicon Valley ever conceived. It is a virus keeping businesses in the thralls of a long-lost fantasy. And you don't have to do it anymore.

So what do you do now?

So what do you do now?

As the Open Web closes, an era of trust shortcuts and workarounds closes with it. And now you must begin on a new era of Trust-Made Growth™️ in a post-trust world. Here are seven jumpstarts. You can't and shouldn't do them all. But you can do one. Let's dive in.

Segment... or die.

Segment... or die.

There is no growth plan for consultative ventures without properly built segmentation. You can't create content that matters. You can't show differentiated value to new prospects. You can't provide legendary service. And, in all likelihood, you're on the path to obscurity.